You can consider it as an opportunity to generate additional income. It complements your application's existing profit model, maximizing revenue. In certain cases, it can be more profitable than standard premium (license/subscription) or free (ad-supported) revenue models. It enhances the user experience. The income obtained through the SDK can be used to develop advanced features or replace ad viewing. This significantly improves the user experience. It aids businesses in combating internet fraud. The information collected through this method will be used by companies to compare and improve databases, thereby offering better products, services, and pricing.